Introducing Align

Introducing Align

New: Style analysis at Calla Studio

With great joy, I introduce a new method for style analysis. Align is a science based, blindingly accurate method for finding the clothes that are truly right for your body. If you’ve ever stood in a fitting booth and wondered, ‘why does nothing I try look good on me?’, then this is for you. For more information about the service, click here

Below is the story of how Align came into being, from the first idea to the roadtesting, and now the introduction. 

Wow, what a road this has been! It was over a year ago, that the first blinding insight of what would ultimately become Align flashed through my mind, while I lay awake at night. 

That day I had been working with a colour analysis client, and we had discussed body types. I did not offer line analysis at that time, but I was familiar with the systems commonly in use. Besides, I just enjoy giving people great advice that makes a difference. 

As I lay awake, I turned the concepts over in my mind. And suddenly I saw the symmetry, the flow between yin and yang, the continuity between shapes. The idea built on itself, and I saw the four cornerstones to a vast array of body types. They were insights I never would have known to look for. They came on their own, unexpectedly. 

Before becoming a colour analyst, I worked as a biologist. Biology is a systems science, where pattern recognition is very important. Within the field of biology, I’ve focused on morphology, which is the study of form and function. A classic example: why does an elephant need thick, straight legs, while a mouse needs thin and bent legs? And I developed a keen sense of harmony through my training as a colour analyst.

It was like a window into a new world

In that moment, several things combined of their own volition: my skills in pattern recognition, my interest in body shape, and my sense of colour harmony all came together. My knowledge from biology had made me familiar with the concept of ‘quantitative trait’- a trait, that doesn’t have discrete values but instead spans over a range, where every value in between the extremes is possible. Body length is like that. So is width and shape. I started to see the pattern in the appearances, the body lines, of people I met everywhere. My sense of harmony could tell what could be changed about the clothes to match the pattern of lines of the wearer. I realized these would be the makings a whole new style system, one that could predict what worked on a person with scientific accuracy.

It was like a window into a new world, and I couldn’t resist exploring further. First I needed to test out the system. I had subdivided the realm of body shapes into different categories, by identifying primary and secondary influences. The categories have to be distinct, being decidedly different from one another, or the whole thing falls apart. 

Fortunately, the internet offers a vast data bank on body shapes in the form of celebrity images. More than once, I felt ridiculous as I looked up bikini images of this and that celebrity. But gradually, the structure of the system proved sound. When placing images from the same category next to each other, their faces even started to look like doubles. 

The next step was to find the clothes to match. I scrolled through thousands and thousands of pictures of blouses, shirts, pants and skirts, trying to match the characteristics from the types with the designs on my screen. And they trickled in, forming the first small galleries. I had the most fun, admiring beautiful and clever designs, really like a kid in a candy store. The proof of concept was complete. 

Meanwhile, I trained my eye with everybody I met, at work or in the street. My apologies to everybody who caught me staring on the train – you probably had stunning lines in your face that I couldn’t look away from! 

Finally, there were the beta clients. They taught me so much, and I’m grateful for their time, trust and willingness to discover. They gave me the opportunity to practice. Teaching and learning in equal measures, in turn they told me the experience was healing and liberating. I find that very touching, and truly humbling. 

By now, I was so familiar with the characteristics of each type, I started to see differences between people from the same type. That led to the discovery of the tertiary influence, where the precision stretches past the designs seen in retail. Exactly like colour analysis. 

Now the fine-tuning is done, it’s time to take the leap of faith. Starting from 2019, Align is open to the public at an introductory price. Availability is limited, because I do this alongside my regular, full time job. Also I’m still creating the resource banks. When you have to find perfection in clothing design for 64 subtypes, it’ll take you a while! Occasionally I wonder what I’ve gotten myself into ;). 

So I’m inviting you to Align style analysis. You can find all the information about the service here

P.S.: I’ve created Pinterest boards for all the Align types, so you can see what they look like. Check them out here, they’re worth your while!

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